RIVELLA Rivella is a swimwear brand that captures the essence of the summer. Inspired by the vibrant colors and the carefree spirit of the season, the designs are made to make feel confident, comfortable and effortlessly stylish.
Tag line - Swim|Summer
The Lover. The Lover archetype represents the human desire for connection, intimacy, passion, and pleasure. It's not limited to romantic love, it extends to love of family, friends, self, and even a profound appreciation for beauty and sensory experiences. Essence of Summer - Evokes feelings of joy, warmth, and pleasure, which are core to the Lover archetype. Vibrant color/carefree spirit - Speaks to an appreciation for beauty, sensual experiences, and a desire for uninhibited enjoyment.
Rivella is a summer swimwear brand. The challenge was to design a identity system look that captures vibrant and fun essence of the summer season.
Design Problem
Brand Archetype
Ideations
Final Design
Brand Typography
Logo Typography
Display Typography
Brand Colors
#F39A39
#67B3C1
#EEE3C3
Brand Packaging
Swing Tag
Brand Advertising
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